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Whilst designers seek new horizons and new ideas, forever pushing the boundaries - and rightfully so – Continent Africa’s much-loved Africa tees continue to provide the counterbalance, a reminder that simplicity, quality and restraint remain the energy force of good design. The bright white Africa map on the perfect fitting, designer t-shirt has become an instantly recognizable icon, a brand in itself, that has a loyal following amongst Africaphiles here and abroad, and in particular the South African diaspora worldwide.

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